Instagram Teen Accounts, 2025

To reinforce teen safety and wellbeing, Instagram launched a new feature for Teen Accounts inspired by PG-13 movie ratings. The on-platform campaign paired live-action spots with product-led animations to clearly communicate how the feature works and why it matters. Alongside the film deliverables, a dedicated stills shoot was produced to expand Instagram’s internal asset library, creating a flexible bank of visuals to support future Teen Account features and ongoing product storytelling that align with Instagram’s art direction style.

External Team Director: Rubberband Production: Smuggler Edit: Cabin Photography: Marie Tomanova Animation: Hornet

Internal Team Creative Direction: Lucas Heck, Naz Nazli, Christy Silva Production: Nick Miller, Monica Mai Art Direction: Fayethe Vongsouvanh, Dorian Dreyfuss Design: Dorian Dreyfuss Copywriting: Ainsworth Kerr, Filipe Medici

Services: Campaign, Art Direction, Storyboarding