Instagram Teen Accounts, 2026

For the 2026 campaign, we evolved the existing visual system from the previous year’s campaign through a series of refinements informed by Instagram’s new “Always RN” art direction, while keeping the broader brand transformation in mind ahead of its launch. Rather than fully reinventing the campaign, we refreshed key elements across live action, product animation, color, motion, styling, and composition to feel more current and aligned with where the Instagram brand was heading. A dedicated stills shoot extended this approach, building a flexible library of imagery that could support Teen Accounts while beginning to bridge the campaign toward Instagram’s evolving visual identity.

External Team Director: Rubberband Production: Smuggler Edit: Cabin Animation: Hornet

Internal Team Creative Direction: Lucas Heck, Naz Nazli, Christy Silva Art Direction: Fayethe Vongsouvanh, Dorian Dreyfuss Design: Dorian Dreyfuss Production: Nick Miller Copywriting: Ainsworth Kerr

Services: Campaign, Art Direction, Storyboarding