Instagram Rings, 2026

Rings is Instagram's annual award celebrating creators who push boundaries, take creative risks, and make their own luck. Each year, twenty-five creators are recognized by a panel of cultural icons, including A$AP Rocky, Donatella Versace, FINNEAS, Chloé Zhao, and Mikaela Shiffrin. For 2026, the award included a custom gold ring designed by Emily Adams Bode, exclusive digital rings and profile colors, and an out-of-home campaign celebrating creative expression.

Built around the idea of making your own luck, the visual identity embraced a flexible design system that acted as a blank canvas for creativity. The system extended across digital and physical touch points, allowing each application to feel expressive and unique while maintaining a cohesive visual language.

Creative Direction: Christy Silva, Thomas Shim Design / Art Direction: Dorian Dreyfuss Marketing: Effie Cudjoe, Sekka Han, Lee Mills, Megan Lachinski External: Uncommon Studio, Perfect Cartel‍ ‍

Services: Brand System, Art Direction, Environmental Design